The Cardinal Brand

Welcome to The Cardinal Brand, a no-nonsense grooming and hair product company who decided to take the top-shelf approach to beauty. Our products use the best ingredients available, rely on our decades of combined professional experience within the industry, and most importantly: they smell really good and work marvelously.

When we say The Cardinal Brand is the best out there: it’s because we mean it.

Featuring 4 Incredible Styling Products:


Matte Texture Clay

Atlas is the Cardinal Brand’s Weightless Matte Finishing Clay. The lightweight formula helps keep and build volume in all hair types while creating separation and texture. Add body into curly or wavy hair types or weightless separation in smooth looks while reducing the oily appearance of the hair. Natural Kaolin and Procapil remove oil and fortify the hair. Our signature Cardinal Vanilla Bourbon fragrance highlights the quality of this product and your style.

Hold Factor: 7 / Shine Factor: Dull


Medium Shine Pomade

Atticus is The Cardinal Brand’s flagship product. This can is the perfect mix of matte and shine to make for the best all around men’s hair products to date. The clean and light masculine fragrance is only topped by the finish of our water-soluble medium shine formula. Applied to towel dried or dry hair to create textured, tousled looks, or shaping a barber style. This product will exceed all expectations. Our blend of ingredients fortifies and strengthens hair and witchhazel helps with softness and shine.

Hold Factor: 7 / Shine Factor: Medium


Maximum Hold Pomade

Maximus is our water-soluble maximum hold, high shine wax pomade. The Cardinal Brand has created the perfect balance of all day hold with a polished, high-shine finish for pompadours and traditional barber looks. Our formula uses the best ingredients to tame dense hair types but make this perfect hard hold formula wash away easily with water.

Hold Factor: 10 / Shine Factor: High


High Shine Pomade

Icarus is a light to medium hold weightless water-soluble pomade product with exceptional shine. Icarus gives smooth and wavy looks shine and definition without the heavy weight. Run a small amount through dry hair for control and weightless shine. Apply a little more product to towel dried hair to enhance waves and curls as it dries while adding shine. For edges and fly away control, use product on the hairline with comb or brush for a sleek finish. Icarus adds one of our signature Cardinal fragrances to your style and washes away easily with water. The perfect Pomade.

Hold Factor: 5 / Shine Factor: High

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